Our kids’ wardrobes don’t have to be all fast fashion glitter and ruffles, superheroes and monster trucks … despite the impression you might get from a stroll through the mall these days. I was recently approached by Jana, owner of online children’s boutique Modern Rascals, and she opened my eyes to a whole new world of clothing options for my little rascals! A lot of kids’ fashion these days is essentially grown-up clothes shrunk down to junior sizes. But if I refuse to own anything I need to iron, why would I choose clothes for my kids that need that kind of upkeep?!
With a focus on gender-neutral, high-quality, ethically manufactured organic apparel, Jana has curated a Modern Rascals collection of bright colours, bold graphics and clothes that are made for play. We all know how expensive it is to dress our army of minions, so why not spend a bit more on high-quality pieces that can be handed down to siblings or friends, regardless of gender? Little boys can wear rainbows just as easily as little girls can wear rocket ships, and Modern Rascals makes that possible.
The first thing you’ll notice when you shop at Modern Rascals is that the clothing is not divided by gender. In most big-box stores, you’ll notice that boys’ apparel has a boxier, loose-fitting cut, while girls’ clothing tends to be more tailored, tight-fitting and embellished. (Not to mention the very gendered selection of prints and sayings typically emblazoned on girls’ T-shirts versus boys’ T-shirts.) With no “girls” or “boys” department to speak of, children can choose the prints they love and see them modelled on kids just like them.
Cub received a Bright Stars Raglan Baseball Shirt from UK-based Boys And Girls Shop. It is an undeniably unisex piece that I am eager to save for his little sister. The shirt is made from super soft 100% GOTS certified organic cotton. If you’re as in-love with this stars print as I am, you’ll be happy to see that it also available in short-sleeved T-shirts, crew shirts, shorts, pants and rompers!
Cub also received a Boys and Girls Shop Secret Raglan Baseball shirt. The European sizing for these shirts can be a bit confusing. His shirts are size “5–6 years,” and he normally wears a size 5T. The shirts are meant to be snug-fitting, but if your child is a similar size to Cub, I recommend erring on the side of caution with a size 7–8 years. (Cub is 44 lb and about 44.5 inches tall.)
For the bottom half of his Modern Rascals outfit, Jana introduced us to my new favourite line of basics for kids: More Than a Fling. Designed in Sweden and made of 100% GOTS organic cotton, More Than a Fling basics include brightly coloured unisex leggings, shorts, baggy pants, T-shirts, sweatpants, hoodies and more. For Cub, I chose the Black Baggy Pants because they reminded me of Hammer Pants. (Remember those?) I really wish they made these soft-waisted, narrow-cuffed, flouncy-legged pants in my size. I want Cub to feel supremely comfortable at school, and these pants are as close as you can get to wearing pyjamas out of the house. Plus, the elastic waist makes it easy for him to dress himself and get himself to the bathroom.
Little Miss Cub received a Maxomorra Oak Tree Long Sleeve Dress to wear with More Than a Fling green leggings. Now I’ll grant that most boys don’t want to wear dresses, but many girls want to wear dresses that feature designs OTHER than the oh-so-princessy-fare found in most stores. Swedish-designed Maxomorra dresses feature undersea creatures, tugboats, foliage, planets and fruits—and all without glitter! Don’t get me wrong: glitter is great … just … not in my house or in my laundry machine. This dress is perfect for play this fall, and unlike a lot of the other dresses in her closet, this one is actually long enough to be a dress! Many of her other tunic-style dresses seem to hover mid-bum, leaving me unsure if I should be putting pants underneath or tights. At 11 kg and 87 cm tall, Little Miss fits her size 18–24 months dress perfectly.
From affordable, ethically made basics to unique and bold shirts, dresses and more … outfit your children for unisex-success at Modern Rascals!
Shop now and save 10% with code LOUP10 until October 31!


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