February 2016 Blog Income Report

February 2016 Blog Income Report

February 2016

Page Views: 30,796 (down by half)

Unique Visitors: 20,653 (8000 fewer than last month)

February was an average month all round for the blog, nothing too exciting happened, but as usual, I had fun! I had less traffic than January, but, interestingly enough, earned more money. When I break down my numbers, it doesn’t seem like much revenue. However, I supplement my blog earnings with the work I do as a social media manager for other companies. 

At the end of the month, a bunch of giveaways kicked off, so we shall see how that influenced my traffic for March. I finally got organized and signed up for some giveaway hops, which brought many new eyes to my site. If you’re looking for a great way to increase traffic, giveaway hops are the way to go!


Affiliate Sales:

I am an affiliate for two Canadian cloth diaper shops and also for Well.ca. This income comes from people clicking through my on-site links (or social media posts) and making a purchase.

Bumbini: $0

Lagoon Baby: $5.81

Well.ca: $13.93

Total: $19.74 

On-site Advertising:

My ads are supplied by SheBlogs Canada and by Media.net. I earn this income based on a fraction of a penny per page view. I also sell advertising at a monthly rate, and currently have two businesses that advertise monthly.

SheBlogs:  $58.41 (Same as January)

Media.net: $33.05 USD/ $44 CAD (Slightly lower)

Monthly ads: $80

Total: $182.41 

Sponsored Posts:

This month I did two sponsored posts. I have begun pitching companies that interest me rather than waiting for them to find me. Writing these kinds of posts is the most lucrative aspect of my blog, and I think my sense of humour makes even “advertorial” content fun for my readers!

Total: $250 ($225 in February)


I charge a fee for running most giveaways. I ran three such Facebook giveaways this month.

Facebook giveaways: $150 

Grand Total: $602.15

Note that I do at times accept product in exchange for a review. I do not count this in my income report because I cannot pay bills or buy household goods with a product. This month, I reviewed Garden by the Sea beauty products, North Faun, Snuggy Baby, the Onya Baby Outback, Funky Fluff Lux AWJ, Guzzie + Guss Perch, Inventa Sleeping Bag and JuJuBe BFF for a total retail value of about $600. 

Blog expenses:

It takes money (and time) to make money. These are my monthly blog expenses. For many services, you save when paying for a year or more in advance, so I’ve calculated a monthly rate when applicable. I’ve used an affiliate link for any services that offer this perk!

McAfee Anti-Virus software:  $2.91

Vault Press Website Back Up Plug in: $6.23

Web hosting by Green Geeks (3 year subscription): $8.33

PicMonkey Royal Image Editing: $3.91

Freshbooks accounting software: $22 (FreshBooks Cloud Accounting – Free Trial)

InLinkz Linky service: $1.67

This month I participated in a Tula giveaway in which each blogger chips in to cover the cost of the carrier: $14

Mad Mimi Newsletter Service: $38.69 

Drop Box subscription: $9.08

Co-Schedule social media scheduler: $3.34*

**Thanks to many successful referrals, I saved a great deal on my annual Co-Schedule subscription last year. (In case that amount seems really low.) I am on the “Legacy Plan,” meaning that I have not upgraded my Co-Schedule to the significantly more expensive version now available. 

Total Expenses: $110


February 2016 Gross Income (minus expenses) $492

Final thoughts:

Not a particularly lucrative month for the blog, but working for my social media clients continues to keep butter on my bread! Blogging is a labour of love… and it often seems like feast or famine. I worked really hard in March, so stay tuned to see if that paid off!

3 responses to “February 2016 Blog Income Report”

  1. sabina edwards

    THAT is a very , very interesting read, and I suspect not a whole lot of people would be willing to post how much they make (the income tax man watches!!) I am glad that you did share though!! and you have a GRRRREATT blog (I started coming here as I have a baby sister who is pregnant and its been YEARS since I had kids, needed diapers, etc …I’m a full cloth diaper supporter, I used cloth for my 2)

    1. Lindsay

      Since I declare all the same income as I put in these reports, I figure I’m safe! I am super happy you like my blog, and you know where to send your sister if she’s wants to do cloth.

  2. psychsarah

    Very interesting to see how that all works out. It certainly appears to be a labour of love!

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Welcome to my Wolf Pack!

My name is Lindsay and I am a 40-year-old mama of four trying to live an eco-friendly, budget-friendly life! I am a substitute teacher and Child Passenger Safety technician in Calgary, Alberta. Join me on my adventures!

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