I received this item at no cost to facilitate my review. All opinions remain my own. This post contains affiliate links.
I did not own an actual diaper bag with Cub. I very happily used a regular backpack. An expensive, outdoorsy kind of backpack, mind you, but a backpack none the less. I was determined to not own a diaper bag.
But a Ju-Ju-Be? How could I say no? It’s like the Tula of the diaper bag world: it’s got clout in the Mommiverse. (Coincidentally, I also got my first Tula from Natalie at Lagoon Baby.)
Spacious? My goodness, yes it is. What makes the BFF massively more user-friendly as a diaper bag than my trusty backpack is that the main compartment fully opens to give me full access to everything I need:
What am I packing? Spare trainers for Cub, five diaper changes for Little Miss Cub (we were packed for a day-long outing), a change of clothes for each of them, a couple toys, ample wipes, a few snacks, plus my things (wallet, cell phone, keys, sunglasses, etc.).
On both sides of the bag, you’ve got an insulated, stretchy pocket. I cannot leave the house without a bottle of water, so one pouch is for me. (Cub usually shares with me when he’s thirsty.) The other pocket is for my jumbo sunglasses.
The front of the bag has a small zippered pocket where I usually keep a cloth shopping bag. There’s also a larger zippered section for all my stuff:
As a serial key loser, the key fob is a must. There’s room for my clutch/wallet (which I take out on its own if I get to leave the house without children), a zippered spot for spare nursing pads and a pantyliner and a mini wetbag, plus my cellphone.
If you have a reasonably-sized cell phone (like, not an iPhone 6+), it can go in the little pouch!
On the back of the bag is a pocket for the included memory-foam changing pad (I often just use it for papers and a receiving blanket).
I don’t know if you’ve noticed yet, but this bag is strappy. And I mean that in the best possible way. It has an adjustable, removable and padded shoulder strap that allows you to wear it messenger style or just over one shoulder. The straps are all attached with sturdy metal pieces.
The shoulder strap also allows the bag to hang nicely on your stroller:
My favourite way to wear my BFF? As a backpack, of course! It’s the BEST way to carry your bag when you’re babywearing!
Hands free is the way to be, people! And if you don’t want so many straps and only plan on carrying it one way, just unclip the straps you aren’t using.
Other reasons this bag is my BFF:
- So very washable. As in, machine washable. (Air dry)
- Structured bottom with luggage feet so the bag isn’t sitting right on the ground.
- Teflon™ fabric protector to reduce staining.
- Agion® treatment protects the liner by inhibiting the growth of odor-causing bacteria, mold and mildew.
- Crumb Drains… ya… tiny openings in the bag’s base to drain out crumbs!
- Inner lining is light coloured, so you can see what’s in there.
- This well-known brand will resell well once you’re past the diaper bag phase (though you can totally rock this as an exercise bag or for work).
If there’s one thing I would change about my BFF, it would be to have the front “Mom” pouch be about an inch deeper. I have an obscenely large set of keys (mainly because I like key chains) and a jumbo smart phone, so a bit more room would help!
Shop & Connect
Lagoon Baby offers a full range of JuJuBe products and prints. They have a reward program and free shipping over $99. Receive a free coin purse with every JuJuBe purchase over $40.