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Cub got his first Advent Calendar this year! I chose a Playmobil Fire Fighters calendar, where he gets a new part of the toy to complete the set all the way til Christmas, when Santa (aka my Mom) gives him a Playmobil Fire Truck. The countdown to Christmas, now that I have a child to count with me, has regained all the joy I remember from my own childhood.
It’s Cub’s first countdown to the holidays, and it is also Sears Canada’s inaugural 12 Days of Giving campaign! While our kidlets are enjoying a sweet treat or a tiny toy from now until Christmas, Sears Canada is celebrating the holidays in a dozen different ways that help national non-profit organizations and surprise Sears shoppers.
Committed to Canadian communities for over six decadeds, Sears has supported causes and charities that enrich the lives of thousands of Canadian families. The broadest philanthropic effort to-date, the 12 Days of Giving campaign will engage the hearts and minds of Canadians this holiday season.
Follow along each day, beginning December 1st, to find full details of the activity of the day online at 12 Days of Giving or on Twitter @SearsCA. Follow the hashtag #12DaysofGiving on Instagram and Twitter for pictures, videos and more from each event.
12 Days of Giving Schedule
Tuesday, December 1: National Volunteer Day
Sears launches the 12 Days of Giving with long-standing partner the Boys & Girls Clubs of Canada. Sears employees from across Canada will volunteer a portion of the day to the local Boys & Girls Club or, where there isn’t an official club, the store’s local charity partner.
Wednesday, December 2: In-store Surprise & Delight
In each Sears department store across Canada one lucky shopper will be approached by the general manager while shopping for Holiday gifts or décor and surprise that shopper by paying for the whole shopping trip. Each store will capture this encounter on photo and video and post to Facebook and Twitter media with the #12DaysofGiving hashtag so people can follow along across Canada.
Thursday, December 3: Beauty Gives Back
Sears annual Holiday Beauty Event, held in early December across all its 95 department stores in Canada, offers women insight into trends and personalized beauty consultations for only $10, with $2 from each ticket donated to Look Good Feel Better (supporting women living with cancer). A cheque presentation ceremony will take place at Fairview Mall in Toronto to wrap the program and announce funds raised for Beauty Gives Back.
Friday, December 4: Baby Registry Giveaway
Some lucky soon-to-be-moms will be surprised with all the items on their baby registry at Sears! A mom-to-be has been chosen in each of the Atlantic, Quebec, Ontario and West regions of Canada.
Saturday, December 5: Love Your Winter
In three communities across Canada (Regina, Kitchener-Waterloo and St. John’s) Sears is taking over a local skating rink and opening it up to the public – who can drop in and embrace the winter season with hot chocolate, music and free skate rentals!
Sunday, December 6: Operation Wish
For the tenth year running, Sears Canada shows support for military families across Canada, with a 15 per cent discount on any purchase in-store, online or through any current catalogue. Sears Canada is also donating $10,000 to help support local Military Family Resource Centres (MFRC’s) youth oriented programs along with a percentage of funds raised through sales of the annual charity plush, Darcy. In addition there is a special surprise planned for later that night.
Monday, December 7: Tree of Wishes
An 18-year Holiday tradition, Sears stores set up a Christmas tree in the store on which are placed wishes from children from the store’s local charity partner. The children choose a gift of their choice from the annual Wish Book and customers are invited to buy those wishes for the children, which are delivered by Sears to the local organizations for distribution to the children. Some 15,000 wishes are granted to children each year who may otherwise not receive a toy during the Holiday season. This year, our goal is to empty all of the trees of their wishes by December 7th.
Tuesday, December 8: Janeway Hospital Toy Shop
A partnership with Janeway Hospital in St. John’s Newfoundland will see a beautiful pop-up shop come to life in the main lobby, giving patients aged 0-18 a chance to “shop” for a toy donated by Sears and meet special guests in attendance.
Wednesday, December 9: Awesome Dad & Mom Makeovers
One lucky dad in the Kawartha Lakes region of Ontario will receive a Man Cave makeover as a thank you for all he does for the kids in his community. His wife, also a volunteer, will be getting a special surprise of her own from Sears in Peterborough.
Thursday, December 10: Home for the Holidays
There’s nothing better than time spent with loved ones over the Holiday season, so Sears has offered to fly one lucky employee home for the Holidays. Employees have the opportunity to nominate a deserving colleague who would benefit from a surprise visit home.
Friday, December 11: Pinterest Wishlist Wonderland
Sears’ iconic Wish Book has come to life on www.sears.ca and is now fully accessible on Pinterest. Pinners across the country are building their Holiday Wish Lists from items available from the classic holiday gift and décor resource. Today Sears celebrates this contest, which asks customer to create a Wish List Wonderland board using #SearsWishlist for a chance to win 1 of 3 $1,000 Sears gift cards. The final prize will be awarded after the contest closes on at 11:50 pm ET on December 19, 2015.
Saturday, December 12: Holiday Day of Giving
To wrap up the 12 Days of Giving the final day will see celebrations across all Sears department stores with festive treats, including hot chocolate, carolers, free gift wrapping, gingerbread house building, and giveaways focused on giving back to all Sears customers.
Head over to Facebook to tell me your favourite of Sears’ 12 Days of Giving to win a $50 Gift Card!
About Sears Canada:
Sears Canada is a multi-channel retailer with a network that includes 166 corporate stores, 177 Hometown stores, over 1,200 catalogue and online merchandise pick-up locations, 84 Sears Travel offices and a nationwide repair and service network. The Company also publishes Canada’s most extensive general merchandise catalogue and offers shopping online at www.sears.ca.