I recently had the pleasure of helping Funky Fluff participate in a Round Robin giveaway orchestrated by SprayPal co-owner, Jennifer. At the start, I had no idea what we’d signed up for, nor how to proceed, and I blindly followed Jennifer’s lead. After a successful giveaway that brought Funky Fluff tons of new Instagram fans, I thought I’d put together a how-to!
How to Run an Instagram Round Robin Giveaway
The way an Instagram Round Robin works is by a group of Instagrammers posting that matching image at the exact same time, and each tagging another on the list in that image so that participants can click that tag to get to the next round robin stop.
For example, if @FunkyFluff, @SprayPal and @MamanLoupsDen were participating in a tiny Round Robin, @FunkyFluff would tag @SprayPal, @SprayPal would tag @MamanLoupsDen and @MamanLoupsDen would tag @FunkyFluff. No matter where a participant started the giveaway, they would be sure to hit each of the participant profiles in the loop, stopping when they got back to the profile on which they started.
When a user taps an Instagram image once, the tagged profile name appears and can be clicked. Then that user can go on to Follow that next profile and like/comment on the giveaway image.
1- Gather your participants
The more participants you have, the bigger and better the giveaway, and the more potential new fans for each sponsor. However, the bigger the giveaway, the more difficult it will be to coordinate, since a critical element for an Instagram giveaway is that all participants post their image at the same moment.
You’ll want to make sure you have an easy way to communicate with all your participants and ensure that everyone understands what they’re supposed to do and when. When I worked on the Funky Fluff Round Robin, we were all part of the same Facebook group, which helped with coordination.
2- Agree on a precise date and time
Make sure that everyone signed up to participate is committed to posting the image at the agreed upon time. Anyone who doesn’t post at the right time or tag the right account will cause the Round Robin chain to break, and entrants to give up.
Make sure you consider the time zones of all those participating!
3- Make a Round Robin list
Make a list of all the participants’ Instagram handles and share that list with all participants, explaining that each participant must tag the account directly below them on the list (the last account on the list tags the first person on the list to close the loop).
5- Create the giveaway text & image
Make sure the image is square and entices people to enter! List the dates for the giveaway on the image. Here’s the image Jennifer from SprayPal made for us:
Write up the customizable text that every participant will post along with the image. For example:
Welcome to the [ ———— ] round robin #giveaway! Just follow the easy steps listed below for your chance to win something awesome from each of the sponsors!
At our stop in this round robin, you could win [ ———— ] !
All you have to do is:
1. Follow us on IG.
2. Like this post.
3. Comment below with your answer to the following question:
[Each participant can come up with a question pertinent to their brand, or request that people tag a friend.] **YOU DO NOT HAVE TO GET PEOPLE TO COMMENT, LIKING, AKA ‘double tapping’ the image, IS OKAY**
4. Follow the other amazing brand sponsors: Just click on the image to see who I’ve tagged and head over to their shop. When you get back to me you’ve completed the round robin giveaway!
This giveaway starts now and ends [ ———— ] . Be sure to follow, like and comment on each photo to be entered. Winner will be announced by each sponsor within 48 hours of the giveaway ending on [ ———— ] . Good luck!!
6- Make sure everyone posts the image (properly tagged) and text at the same time
Instructions on how to tag another account in an Instagram photo can be found below. As the giveaway organizer, you’ve got to make sure that the Round Robin is properly working a few minutes after the decided-upon posting time. If someone is missing, hopefully you can get in touch with them quickly and easily. If not, you’ll have to tell the account before them on the list to untag them and instead, tag the participant next in line to keep the loop going.
7- Let the fun begin!
Watch your number of followers grow!
8- Promote the giveaway
Publicize the giveaway in other social media outlets to get people over to your Instagram and participating. Over the course of the giveaway, you can post other images with a caption to remind people to enter the Round Robin giveaway found in your profile.
For example, I did this:
9- Select a winner.
The only way I know of to select a winner is to count the number of comments you received, then draw a random number to find the winning comment using Random.org. This can be tricky and painstaking, do your best! I found the view of my feed on my computer made it easier to count the entries.
To contact your winner, tag them in your contest post with instructions on how to contact you. You can also tag them in a “Winner’s Image,” like so:
If you want to send a direct message to the winner, you can do so like this: (Thanks to Maggie at Maxwell Designs for teaching me!)
- Open Instagram and proceed as if you were going to post a photo.
- Select a photo (the “Winner Image” you made makes the most sense).
- In the screen where you would normally post to your followers, select “Direct.”
- Enter the username of your winner and send!
How do you tag an Instagram photo?
When you are posting the photo, you can select “Tag People.” If you forget, click the three little dots at the bottom right of the image, and you can tag after an image has been posted.
What’s an easy way to insert the contest description without re-typing it?
- Copy & paste it from wherever it was first posted and save it to your phone’s notepad so it’s ready to use;
- Use Latergram.me to upload the picture and the caption in advance. (My favourite solution.)
Can people schedule their Instagram picture to go live at a certain time?
Almost… but not quite. You can schedule it using Latergram.me, and you will get a push notification from the Latergram smartphone app when it’s time to post. You still have to physically post it, however.
How can I make sure everyone remembers?
- Encourage people to set an alarm on their phone.
- Send a few reminder messages just before the event begins (in a Facebook group or via e-mail).
What if someone doesn’t post?
If you cannot get a hold of the person and you figure they’ve forgotten or have had something else come up, remove them from the loop. Have the person before them in the loop tag the person after them, and the loop will go full circle!